Focus has turned back to social video for news organisations, with research showing it as one of the best ways to reach younger audiences. With that renewed focus has come more demand for media professionals skilled in producing it. Social video drives huge engagement on social channels - and is a vital method of reaching Gen Z and Gen Alpha, whose news flows to them through feeds. No wonder many publishers are making it a major priority in the coming months.
However, it’s a very different format to the video we’ve seen (and produced) in the past. It’s less an abbreviated form of TV video and more an evolution upwards of Gifs and other short internet visuals, and the format keeps evolving and changing over time.
This intensive course in social video is led by Adam Tinworth, a lecturer at City, University of London, whose students have gone on to lead social video from Mail Online, The LAD Bible and the World Economic Forum.
The course does NOT presume previous video editing experience - it will walk you through the basic skills needed using freely available tools. At the end of the course you’ll have the confidence - and practical experience - to start producing your own social video quickly and efficiently.
The course will teach you:
- Guidance on what sorts of stories work for social video - and which don’t
- How to grab viewer’s attention in the all-important first 3 seconds
- When to use horizontal, square and vertical video formats, based on platform, audience and story.
- How to tell stories effectively through social video.
- How and why to use narrative captions — and how to make them “pop”
- How to edit user generated content for social video
- How to plan and shoot video specifically for social
- How to create social videos from static elements, like photos and charts
- Measuring the impact of your social videos
Next course dates
Coming soon
Book
Coming soon