This intensive online course will give any content creator, be they in journalism, marketing or PR, the skills upgrade they need to succeed in digital publishing. It’s designed to make the core elements of my deeper courses available to anyone at a more accessible price, and will get you up to date in all the core skills needed to work in media in the 2020s and beyond.
You’ll get clear, jargon-free examples of how to optimise your content for search engines and social platforms and how to shape it for online readers. I will also cover the use of analytics and explain the measures that really matter to you as a content creator.
We will then touch on the basic multimedia skills that you can easily develop to make you stand out from the crowd, especially as vertical video becomes one of the major sources of discovery for all publishers.
The course will be delivered in four 90-minute online sessions over four weeks, with online feedback and discussion between sessions. Course sessions will be available as videos for attendees after the course, and will be accompanied by online notes.
This is one of my most popular and best-reviewed courses.
The course will teach you:
- How to write for digital.
- When and how to optimise your copy for social platforms.
- When and how to optimise your copy for search engines (SEO).
- Using social media for research and contact-building.
- Using basic analytics to improve what you create.
- The basics of multimedia.
Next course dates
Coming soon
Book
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