Newsletters have become a major audience development and engagement tool, with growing numbers of jobs in the field. They are not only a great way to communicate with your readers, build deeper relationships with segments of your audience, but also something that, if well planned, adds value to your content.
With tools like Substack, Ghost and Beehiiv, they have also become a way for individual creators to earn income, and build their own publishing businesses.
In this four-session online course, we will take a deep dive into the psychology of a good newsletter strategy, the skills needed to create them, and the different approaches needed to make them work for different segments of your audience.
Delivered in a workshop format, we will iterate on practical newsletter concepts, structures and content through the course.
We will draw on the best practices from across journalism and independent newsletter publishing to explore what makes the newsletter a success and what makes them fail horribly. We will also look at how to monitor success and use the information to improve what you do.
Participants will work together to create sample newsletters — or improve existing ones — as part of the workshop to gain practical, hands-on experience of how to do it and do it well.
The course will teach you:
- Which newsletters work and why.
- Examples of the best practices and the latest innovations.
- Guidance on who to target and when.
- Different models of newsletter structure and the audiences they serve.
- Newsletter analytics and how to use them.
- Practical exercises in writing and curating newsletters that work for readers.
- Their role in achieving business and editorial objectives.
Next course dates
Coming soon
Book
Coming soon